October 15th, 2021

Lagardere Travel Retail Launches Kit Kat Chocolatory Pick ‘n’ Mix at Cairns RELAY

Lagardere Travel Retail Pacific and Nestlé are excited share a new addition to their exclusive partnership with KitKat Chocolatory launching in Cairns this week. A KitKat Chocolatory Mix Your Break range is now available within the retailer’s RELAY location at the airport’s domestic terminal.

Drawing inspiration from the KitKat Chocolatory concept store in Sydney, interactive experience will drive exploration, brand experience and Instagram-worthy moments, dominating an entire wall of the existing RELAY store.

The brand new KitKat Mix Your Break range allows travellers to pick their perfect break from a range of KitKat flavours, some not found anywhere else including Lotus Biscoff, Strawberry Cheesecake, Cherry Brownie, Gooey Caramel, Hazelnut, Tiramisu, Cookies & Cream and Crème Brulee, which can be purchased in packs of 10, 20 or 45.

The Mix Your Break range at Cairns RELAY is available in addition to the core KitKat range and travel retail exclusive products, also available in Lagardere Travel Retail stores across Sydney’s T2 Domestic Airport.

Przemek Lesniak, Lagardere Travel Retail Pacific CEO expressed his excitement about bringing this phase of the partnership to life: “After months of work by our team in partnership with Nestlé, we are thrilled to see Mix Your Break now in-store. We look forward to continuing expanding the KitKat Chocolatory range across our network in the coming months and years and thank Cairns Airport for their trust in us to bring unique experiences to travellers in time for travel to ramp up again.”

Joyce Tan, Head of Marketing for Nestlé Confectionery said, “The Mix Your Break range is one of the most popular experiences in our KitKat Chocolatory concept store with locals and visitors alike. Allowing fans to choose their break, their way, it features unique and favourite KitKat flavours from Australia and around the world. Available in a travel-friendly size it’s a premium KitKat experience for those on the go, so we’re incredibly excited to bring this concept to life for those visiting Cairns RELAY.”