Lagardere Travel Retail Partners with Four Pillars for Melbourne Airport Pop Up Shop
Australia’s favourite gin, Four Pillars, has joined forces with Lagardere Travel Retail and Melbourne Airport to bring a pop-up gin shop to Terminal 1 at Melbourne Airport.
Open now, the one-stop gin shop offers a selection of Four Pillars newsgins, including core and limited releases. A select range of Four Pillars ‘Made from Gin’ products is also available to purchase, including Breakfast Negroni, Rare Dry Gin Chocolate and Rare Dry Gin Salt.
The pop-up is the latest venture between Four Pillars and Lagardere Travel Retail, and Melbourne Airport its natural habitat with Victoria as the home of Four Pillars Gin. Four Pillars and Lagardere Travel Retail have worked together in the past on domestic and duty-free operations in Australia and internationally, including in Cairns, Auckland, and Hong Kong.
“With travel ramping back up and 2022 set to see a huge resurgence in domestic and international travel, this is the start of an exciting new endeavour with Lagardere Travel Retail,” said Mark Lawton, Global Trade Director Four Pillars Gin.
“We are thrilled to bring a taste of Four Pillars to travellers transiting through Melbourne Airport, and we look forward to what’s to come for this partnership in 2022 and beyond.”
“We are excited to be taking this next step together with Four Pillars and Melbourne Airport. Our specialised team of travel retail experts have been trusted to bring retail experiences to life for some of the world’s most protected icons, and are honoured to be adding Four Pillars to the list through this store opening”, said Przemek Lesniak, Pacific CEO Lagardere Travel Retail.
“We’re delighted to welcome such a recognisable Victorian brand to Melbourne Airport,” said Andrew Gardiner, Melbourne Airport Chief of Commercial Retail and Property. “Four Pillars’ pop-up gin shop is a fantastic offering to passengers passing through the airport, allowing them to try some of the world-renowned products made in this state.”The Four Pillars pop-up gin shop is open until July 2022 in the Melbourne Airport Qantas domestic terminal (Terminal 1).
About Four Pillars Gin
Four Pillars Gin was established in 2013 in the Yarra Valley on the outskirts of Melbourne and has become one of the world’s benchmark distilleries, Australia’s number one craft spirit and a leading light in the Australian and global gin revolution. Four Pillars was also awarded International Gin Producer of the Year in 2019 and 2020 by the IWSC.
Four Pillars makes a range of gins headlined by its original Rare Dry Gin, Olive Leaf Gin, Spiced Negroni Gin, the cult favourite Bloody Shiraz Gin and the world’s most-awarded Navy Strength Gin. They also produce a range of barrel-aged gins, including the sought-after Australian Christmas Gin and limited release collaborative gins made with distillers, bartenders and friends.
Four Pillars’ home remains in Healesville in the Yarra Valley where the Distillery is located, with a second home, a world-class Laboratory, opening in Sydney’s Surry Hills in 2020.
Four Pillars was founded by Cameron Mackenzie alongside drinks industry veteran Stuart Gregor and creative brand strategist Matt Jones in 2013. The three founders remain at the helm of the business and today Four Pillars produces around 600,000 bottles of gin per year and is distributed in more than 30 markets across the world, making it Australia’s leading gin distillery.